Media & Entertainment
Barc India is a leader in television audience measurement and advertising analytics in India. It operates a sophisticated audience measurement system that helps broadcasters and advertisers understand what viewers are watching, when they are watching, and how they are watching. The company provides an accurate and reliable dataset to the media and advertising industry, and helps them make informed decisions that drive value for their businesses. With its state-of-the-art technology, Barc India successfully measures TV viewership across screens, including linear TV, smart TVs, PCs, and mobile devices. It also conducts researches and surveys on brands, consumer behavior, and media consumption patterns.