ITC Limited is one of India's foremost private sector conglomerates with diversified presence in FMCG, Hospitality, Paperboards and Packaging, Agri Business and Information Technology. It is a market leader in several product categories such as cigarettes, hotels, branded packaged foods and agri-business. ITC is committed to sustainable development and responsible business practices, creating value for stakeholders and society at large. The company has also been instrumental in promoting rural development and empowering farmers through its flagship e-Choupal initiative. The company's flagship brand, Aashirvaad has become India's leading packaged atta brand, while Sunfeast is known for its innovative range of biscuits.